What's the Best Material for Your Banner? A Straight Answer
"I need a banner" is where most conversations start, and it's also where most of them go slightly wrong — because a banner for a windy outdoor festival and a banner for a trade show booth are two completely different products. Pick the wrong material and you either waste money on overkill or watch a flimsy banner shred in the first Colorado windstorm. Here's how to match the material to the job.
Standard vinyl: the workhorse
13oz scrim vinyl is the default banner material, and for good reason. It's durable, weather-resistant, prints in vivid full color, and it's affordable. For the vast majority of jobs — a grand opening, a sale announcement, a sponsor banner at an event — this is what you want.
The number refers to weight. Heavier vinyl exists for banners that need to survive long-term outdoor exposure or rough handling, but for most businesses, 13oz hits the sweet spot of durability and cost.
Mesh vinyl: for wind
Here's the one people don't know about until it's too late. A solid vinyl banner is essentially a sail. Hang it on a fence outdoors in Colorado, and a strong gust can rip it, bend the frame, or tear out the grommets.
Mesh vinyl is perforated with tiny holes that let wind pass through. You lose a little color vibrancy, but you gain enormous durability outdoors. If your banner is going on a fence, a building exterior, or anywhere exposed — construction sites, stadiums, outdoor events — mesh is the smart call. Given how the wind whips through the Front Range, this matters more here than in a lot of other markets.
Fabric banners: for looks
When the banner is indoors and appearance is everything — a trade show backdrop, a step-and-repeat, a retail display — fabric is the premium choice. Dye-sublimated fabric banners have a rich, matte, glare-free finish that photographs beautifully and doesn't have the "shiny plastic" look of vinyl. They also fold up without permanent creases, which vinyl can't do.
The tradeoff: fabric costs more and isn't built for rough outdoor abuse. It's a showpiece, not a workhorse.
Finishing: the details that make it last
Material is half the decision. How the banner is finished is the other half.
Hemming — folding and sealing the edges — keeps the banner from fraying and roughly doubles its lifespan. Always worth it. Grommets (the metal rings for hanging) should be spaced every 2–3 feet so wind load spreads out instead of concentrating on a few points. Pole pockets are sewn sleeves for banners that slide onto poles or stands rather than hanging from rope.
Quick decision guide
Outdoor, exposed to wind → mesh vinyl. Outdoor, sheltered, or short-term → 13oz vinyl. Indoor, premium look → fabric. Long-term outdoor → heavier vinyl, hemmed and well-grommeted.
We print all of these at our Aurora shop for businesses across the Denver metro, and we'll tell you honestly which one your specific job needs — including talking you out of paying for a premium option when a standard vinyl scrim banner would do the job fine. If wind is your worry, start with our mesh banner instead.
More from the blog
Real Estate Yard Signs That Actually Sell Houses in Colorado
A great real estate yard sign generates calls. A bad one just marks the house. If you're an agent in Colorado, here's exactly what separates yard signs that sell from ones that don't.
Real Estate Marketing Materials: The Complete Colorado Agent Playbook
Colorado real estate is a brutal, competitive market. Marketing materials aren't optional; they're the ground game that separates top-producing agents from everyone else. Here's the complete print playbook.
Holiday Marketing Guide for Colorado Small Businesses (2026 Edition)
Q4 makes or breaks the year for many small businesses. Here's the timeline, format, and specific tactics Colorado small businesses use to punch above their weight during the holiday selling season.