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Car Magnets: Turn Your Vehicle Into a Rolling Billboard

Mar 15, 2022 · 2 min read

Your car sits in traffic, parks at job sites, and drives past thousands of people every week. Right now it's advertising nothing. A pair of car magnets fixes that for a one-time cost with no monthly bill — arguably the best advertising value a local service business can buy.

Why car magnets beat almost every ad channel on cost

Think about how many people see your vehicle in a normal day: every car behind you at a light, everyone you pass, everyone in the parking lot where you stop. Studies of vehicle advertising put the daily impressions in the thousands. You pay once. There's no per-click charge, no monthly ad spend, no algorithm to fight.

For plumbers, electricians, cleaners, contractors, real estate agents, and anyone who drives to customers, this is close to free advertising after the initial cost.

Magnets vs. wraps: which is right for you

A full vehicle wrap is a printed vinyl skin applied over your whole car. It looks incredible and is permanent — but it's a bigger investment and it's, well, permanent.

Magnets give you most of the visibility with total flexibility. Slap them on for the workday, pull them off for the weekend. Use your personal car for business without committing it forever. Move them to a different vehicle. Swap the design when your info changes. For most small businesses, magnets are the smarter starting point.

Where magnets stick (and where they don't)

Magnets need a flat, smooth, steel surface — the doors and rear quarter panels of most vehicles. They won't hold on aluminum or fiberglass body panels (some newer vehicles), and they won't sit flat over sharp curves or body lines. If you're not sure what your vehicle's panels are made of, that's worth checking before you order.

Care matters, too: clean both the magnet and the car surface, and periodically take the magnet off to wipe both down. Dirt and moisture trapped under a magnet for months can mark the paint. Remove them before a car wash.

Design for a moving target

People read your car magnet in a few seconds, often while both of you are moving. So design like a billboard, not a business card. Big, bold business name. Your phone number large enough to read from the next lane. One or two services, not a full list. High contrast so it's legible in bright Colorado sun.

The phone number is the single most important element. If a potential customer can read and remember it at a stoplight, the magnet did its job.

We print durable, weather-resistant car magnets for businesses across Aurora and the Denver metro, sized to fit standard vehicle doors. Get started with our standard car magnets and we'll help you lay out a design that reads clearly at 40 mph.


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